See the website build process

Overhaul for Gym Owner

8-Month Total Marketing Overhaul for Gym Owner

See what changed over 8 months

Phase 1

Discovery & Audit

Looked at the entire situation

We started by figuring out what wasn’t working and taking back control.
Reviewed the old website—it was outdated, full of generic info, and barely usable
Found out the client was paying $300/month to a company that wasn’t doing anything
Google Business Profile had wrong info and couldn’t be accessed
Social media accounts had been abandoned
Got a clear picture of what needed fixing first

Phase 2

Build Strong Foundation

Getting to action

Next, we laid the groundwork for long-term success—starting with the basics.
Helped the client get a new domain name and reliable hosting
Built a brand-new, modern website with updated info, a class schedule, and a blog
Added a contact form to bring in new leads and made sure the site worked on mobile
Took back control of the Google Business Profile and updated all business listings
Connected Google tools to track traffic and performance

Phase 3

Bringing the Brand to Life

Revving the engine

Revived Instagram, Facebook, and TikTok with regular, engaging content
Captured real photos and videos during classes to highlight the gym’s energy and teaching style
Posted educational content to help people understand the value of martial arts
Taught the owner how social media works and how to keep things consistent
Instagram reach grew by 37%, and class interest picked up fast

Phase 4

Set up for Success

Organize the Business & Set It Up to Grow

Lastly, we tackled behind-the-scenes systems to help the gym run smoothly.
Replaced paper sign-ups and payments with a digital system
Set up online registration, payment processing, and class scheduling
Gave the owner an easy way to message students and stay organized
Made sure everything was secure, professional, and easy to use
Implemented a simple CRM to track student info and streamline the business

Ready to Grow?

Strengthening Systems, Sparking Growth

Before After
Paying $300/month for a website that hadn’t been updated in years Fully redesigned website that’s modern, mobile-friendly, and actually brings in new leads
Couldn’t access his Google Business Profile, and the info was outdated Regained control of Google Business Profile, updated all info, added photos, and now shows up in local search
Social media accounts were inactive and out of date Active Facebook, Instagram, and TikTok with real content from classes—Instagram reach up 37%
Website had no clear info, no blog, and wasn’t helping the business Added class schedules, lead form, blog, and dynamic content to show off what makes the gym unique
Used pen and paper to track students and payments Now has a digital system: students register, pay, and view the class schedule online
No way to contact students easily or manage member info Introduced a CRM to securely store student info and send email updates easily
High dropout rate in adult classes due to confusion and intimidation Added blog posts and website content that reassured new students and set clear expectations, improving retention
Didn’t understand how domain names, hosting, or websites actually worked Educated and walked the client through every step—he now feels confident and in control
No analytics or insight into how the website was performing Connected Google Analytics and Search Console to track performance and optimize growth

Before	After
Paying $300/month for a website that hadn’t been updated in years	Fully redesigned website that’s modern, mobile-friendly, and actually brings in new leads
Couldn’t access his Google Business Profile, and the info was outdated	Regained control of Google Business Profile, updated all info, added photos, and now shows up in local search
Social media accounts were inactive and out of date	Active Facebook, Instagram, and TikTok with real content from classes—Instagram reach up 37%
Website had no clear info, no blog, and wasn’t helping the business	Added class schedules, lead form, blog, and dynamic content to show off what makes the gym unique
Used pen and paper to track students and payments	Now has a digital system: students register, pay, and view the class schedule online
No way to contact students easily or manage member info	Introduced a CRM to securely store student info and send email updates easily
High dropout rate in adult classes due to confusion and intimidation	Added blog posts and website content that reassured new students and set clear expectations, improving retention
Didn’t understand how domain names, hosting, or websites actually worked	Educated and walked the client through every step—he now feels confident and in control
No analytics or insight into how the website was performing	Connected Google Analytics and Search Console to track performance and optimize growth

Testimonial

"Before Michelle helped me, I didn’t really know what was going on with my website or social media. I was paying a company every month and getting nothing out of it. Now everything actually works—people can find me online, sign up for classes, and pay without me having to chase them. My classes are way more full, and I don’t feel lost anymore. She explained everything in a way I could understand and took care of stuff I didn’t even know I needed. Huge difference."
— Gym Owner

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